To interpret the Y-3 Spring/Summer 2018 collection and create visually impactful content for the retailer Flannels.
We explored the the juxtaposition of Y-3's typically clean, modernist aesthetic with the more traditional nature of the embroidery and natural materials in this collection.
We did this by contrasting a highly digital photo aesthetic with the more analogue light bleeds. We created a video and stills micro-campaign to highlight the key styles from the SS18 collection. The video and stills were released across Flannels’ stores and digital channels.