THE BRIEF
To express the training vision of Sports Direct, while highlighting key Nike products: the Metcon 4 and Air Max trainer 1. The campaign was required to evolve the consumer perception of Sports Direct and highlight their position in the world of men’s training.
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OUR APPROACH
Train with purpose: a video campaign series showcasing a duo of athletes in training, with an emphasis on perseverance, discipline and collaboration. The video and accompanying images were launched in sports direct stores and across the brand’s digital channels.
