Guerilla
Lab
Guerilla
Nike x SDI

THE BRIEF
To express the training vision of Sports Direct, while highlighting key Nike products: the Metcon 4 and Air Max trainer 1. The campaign was required to evolve the consumer perception of Sports Direct and highlight their position in the world of men’s training.

OUR APPROACH
Train with purpose: a video campaign series showcasing a duo of athletes in training, with an emphasis on perseverance, discipline and collaboration. The video and accompanying images were launched in sports direct stores and across the brand’s digital channels.

Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Nike x SDI - © We Are Guerrilla
Subscribe for Updates