To relaunch Nike’s exclusive collaborations at Size?, With a limited run of two Nike Air Zoom Spiridon colourways. The campaign was required to develop a coherent campaign across multiple touchpoints, engaging the consumer at every step.
– OUR APPROACH
Now you see me: a multi-channel campaign inspired by hacking. Referencing the original Spiridon launch in 1997, the new campaign ‘hacks’ the consumer via glitches, spam windows, and animation. A teaser campaign revealed partial glimpses of the product before its release. The campaign was launched across Europe via the size? digital channels, O.O.H, and retail.