Expand the reach and awareness of the GEOX brand, its values, and innovative product technologies, to a new younger demographic whilst retaining the core, existing older consumer group.
– OUR APPROACH
By breaking down the fundamental values of the brand, GEO meaning Earth and X meaning Technology, we were able to design a store that revitalised the consumer experience. Technology played a key role with intergration across key touchpoints, whilst the stores aestetic was stripped back to reveal original architectural features inorder to portray feeling of honesty and sustainability. The concept is currently being rolled out globally.