Guerilla
Guerilla
B&B Italia

THE BRIEF
To evolve and modernise B&B Italia’s marketing and attract a new demographic of consumers, with a focus on : the Atoll collection by Antonio Citterio.

OUR APPROACH
The campaign was inspired by the modularity of the Atoll’s design, and its connection to nature. The movement and ever-evolving formations of the coral reef, which evolves and adapts to its space, were a starting point for the creative. The campaign was executed with a highly targeted rollout across print, digital and physical platforms. A coral reef protection charity was selected : 10% of all sales to be donated.

B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
B&B Italia - © We Are Guerrilla
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