To evolve and modernise B&B Italia’s marketing and attract a new demographic of consumers, with a focus on : the Atoll collection by Antonio Citterio.
The campaign was inspired by the modularity of the Atoll’s design, and its connection to nature. The movement and ever-evolving formations of the coral reef, which evolves and adapts to its space, were a starting point for the creative. The campaign was executed with a highly targeted rollout across print, digital and physical platforms. A coral reef protection charity was selected : 10% of all sales to be donated.